LinkedIn: The right mindset is key moving forward

If you want to grow your business, you need to realise it’s about relationships and establishing trust, and not about selling.

How do we do this?

You need to communicate with your audience and express a desire to fulfil their needs to help them overcome challenges they may be facing, or offer pathways to help solve their business problems. This is exactly how you add value – by using your insight and knowledge and sharing that through your content and touchpoints.

I'll cover content in another video, but before we consider creating it, we need to make sure we first have the right mindset when it comes to our marketing and touch points.

To help you, always consider the following insight I share in this video:

Sud Kumar

Marketing Director

How can I get my employees singing the same tune?

Employee advocacy, like brand advocacy, is another way to promote your business without singing your own praises.

How do I tap into the potential of nano-influencers?

It’s commonly thought that the more followers an influencer has, the better. But this isn’t always the case, as a small influencer or nano-influencer can have a more significant impact on their audience.

How can I supercharge my SEO strategy?

Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.