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The power of partner advocacy

Customers and employees aren’t the only people who can use their social channels to promote your company; partners have a role to play as well. And, your partners will already be invested as your success is theirs too.

Social selling – What is it and why should you care?

Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales.You might connect with a prospect today, schedule a video call for the next Tuesday, give them a demo that Friday, and close by the following weekend.But you won’t get those results without a solid LinkedIn social selling strategy.

Social Selling – How businesses can boost their sales

I define social selling as the process of researching, connecting and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.

How to leverage customer advocacy

In today’s consumer-driven society, word travels fast thanks to social media. Whether positive or negative, customers can share their experiences of brands at the click of a button and influence others.

Top five tips for personalised social selling

Social selling, if done properly, enables a sales rep to align themselves with connections’ interests and engage with content they share to build a relationship over time.

How to grow your business with employer branding

An employer brand is the market’s perception of your company as an employer, but also describes your promise (or employee value proposition) to employees in exchange for their experience, talents, contacts, or skills .

I expect social selling to grow substantially in 2021!

It’s no surprise to say that 2020 has brought with it a lot of change. Over the year, the global pandemic has led the business world, education and health sectors, as well as general daily life, in directions we could have never thought possible.

LinkedIn Webinar

Five tips for creating LinkedIn video

Video continues to be the best performing digital content format and I’ve personally seen great results posting videos on LinkedIn.

Why Employee Advocacy is Important

Employee advocacy is more than just a buzzword. The buyer and the buying journey has evolved, and we as human beings have evolved thanks to the IOT. In today’s digital world, we have so much information at our fingertips which serves to influence our purchasing decisions.

How to Start an Employee Advocacy Program

If you are unsure on how to start your employee advocacy program, don’t worry, this is the blog for you.

Employee Advocacy is Growing: How to Harness the Power

Employee advocacy helps businesses extend and increase their digital presence. It can help you nurture relationships and influence key people, such as customers, prospects, current and future employees.

Social selling lets your sales team build ‘real’ relationships

Nobody likes cold calling – it’s intrusive and the statistics show it’s ineffective. Using tools to perform social listening on topics relevant to your industry allows your sales team to identify new leads that are already talking about your business, competitors, or your industry, so you can reach out to them in an appropriate way.

The Power of Personal Brand

Personal branding refers to the practice of people marketing themselves and their careers as brands. It’s the building of your personality in an online format. According to “Brand Yourself”, a personal brand should reflect your actual personality and should not be an idealised version of who you are.

The Right LinkedIn Mindset

LinkedIn: The right mindset is key moving forward

If you want to grow your business, you need to realise it’s about relationships and establishing trust, and not about selling. How do we do this?

Ultimate Linkedin Content Strategy । Linkedin marketing strategy 2021

With over 740 million members in more than 200 countries and territories worldwide, LinkedIn is the largest resource for B2B professionals to tap into. With the right mindset, approach and strategy you can start to work wonders for your personal brand and business.

Social Selling 101 Q&A

What is Social Selling?How can it help your organization?How to implement a Social Selling program?All these and more were covered by our very own Sudhir Kumar's ‘Social Selling 101’ Q&A with Vivek Nair.

How to enhance your internal communications for COVID-19

Has your company put any communications in place for employees for coronavirus, COVID-19? We've shared our advice on how to ensure your internal communications supports your team effectively.

How do I tap into the potential of nano-influencers?

It’s commonly thought that the more followers an influencer has, the better. But this isn’t always the case, as a small influencer or nano-influencer can have a more significant impact on their audience.

How can I supercharge my SEO strategy?

Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.

How can I get the most bang for my buck on social?

Having a social media presence is, without question, essential. Social selling goes a step further to help validate your brand or position as a thought leader in your industry and establish genuine relationships.

How can I get my employees singing the same tune?

Employee advocacy, like brand advocacy, is another way to promote your business without singing your own praises.